My Name is Brienne Swanson. I am a Chicago based social media marketing expert.

brienneswanson@gmail.com
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Brienne Swanson

(847) 770-9240

PROFESSIONAL SUMMARY

A social media marketing expert with six years of professional experience. Proficiencies include content creation, social strategy creation and implementation, paid social media advertising, and copywriting. I am also adept at SEO, SEM, email marketing, and design. I am passionate about building credibility, trust, and relationships between brands and consumers.

WORK EXPERIENCE

Senior Social Media Specialist | NorthShore Care Supply | September 2024 - Present

Social Media Specialist | NorthShore Care Supply | September 2023-September 2024

  • Utilize advanced analytics to identify trends, measure

    campaign performance, and refine content

    Utilize social listening tools to monitor brand sentiment

    and address crises

    Collaborate with cross-functional teams to align social

    media efforts with business goals

    Manage freelance content creators to providing creative

    guidance and feedback

    Create monthly content and manage social calendar

    Create and manage Facebook ads ($13,500/month

    spend)

    Craft and implement a social media marketing strategy

    Foster meaningful interactions with followers

Social Media Strategist | Overdrive Interactive| April 2022-August 2023

Social Media Associate | Overdrive Interactive| Feb. 2021-April 2022

  • Assist in influencer vetting, onboarding, and performance analysis

  • Craft and implement data-driven social media strategy plans

  • Development and management of paid social media campaigns

  • Increased client’s engagement rate by 300% in 5 months while managing organic social

  • Monitor social channels daily to address comments and direct messages

  • Analyze and report on weekly and monthly social media channel performance 

  • Train new hires on client initiatives, agency processes, and social media scheduling & monitoring sites

  • Develop and maintain social media calendars 

  • Maintain close client relationship via timely communication and weekly meetings

Marketing Coordinator | Anthony J. Madonia & Associates, Ltd | Jan. 2018-Feb. 2021

  • Manage SEM and SEO strategies

  • Manage email marketing campaigns including drip campaigns

  • Create ads and consistent stream of social content

EDUCATION

Elmhurst University

Bachelor’s Degree in Digital Marketing Communication | GPA: 3.8/4

  • Study Abroad in Prague, Czech Republic – Creation and pitch of global marketing plan